about us
Independent, Professional Data Services Since 2010
Direct Data Analysis has supported organisations across the UK since 2010, delivering high‑quality data collection, analysis, and reporting. Our role is simple: provide clear, independent insight that helps teams make confident, evidence‑based decisions.
We work across health, social care, local government, education, and regulated industries—turning complex information into meaningful, actionable findings.
Our Origins
About Our Team.
Our team brings extensive experience across qualitative and quantitative research — from survey design and delivery to in‑depth interviews, focus groups, and advanced statistical analysis.
We manage the full research cycle:
- Methodology design
- Fieldwork and data collection
- Data validation and analysis
- Clear, actionable reporting
Every project is delivered with accuracy, transparency, and ethical practice at its core. We help organisations understand their data with confidence and turn insight into meaningful action.
Our Values.
These values guide every project we deliver.
Quality
We take pride in delivering work that is accurate, timely, and genuinely useful.
Professionalism
We operate with integrity and respect, building long‑term relationships with the organisations we support.
Responsibility
We recognise the importance of handling information ethically and sustainably.
Security Protocol
Our Security Standards.
We handle sensitive medical, technical, and organisational data with the highest level of care.
- Fully compliant with UK GDPR and the Data Protection Act
- UK‑based secure server infrastructure
- Registered with the ICO (Z3022378)
- Compliant with the NHS Data Security and Protection Toolkit (DSPT)
Our policies ensure that all data is processed lawfully, transparently, and for legitimate purposes only.
Knowledge Base
Frequently Asked Questions.
Our Mission Statement
Quality to our Customers – We value our customers as the foundation of our business. Our relationship with our customers is based on the principals of respect and mutual benefit. We want to build on what we do well and to innovate to meet changing customer needs.
Our Business – We aim to operate a professional, ethical business, offering products and services that we are proud of, and that provide value for money to our customers.
Data Protection
Direct Data Analysis Ltd is committed to protecting personal data and handling information securely, lawfully, and transparently. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Direct Data Analysis Ltd is registered with the Information Commissioner’s Office (ICO) under registration number Z3022378.
We implement appropriate technical and organisational measures to ensure a high level of data security and confidentiality. All data processing activities are undertaken for specified, explicit, and legitimate purposes and are limited to what is necessary.
Direct Data Analysis Ltd is fully compliant with NHS information governance requirements and holds current, satisfactory status against the NHS Data Security and Protection Toolkit (DSPT).
Privacy Policy
NHS England Data Security and Protection Toolkit
The DSPT covers all aspects of information governance including digital and paper records. The tool and support programme are free, designed for social care and recognised in CQC’s Single Assessment Framework, and in What Good Looks Like. Cyber Essentials is digital only, a paid for service and not tailored to social care.
Environmental and Sustainability
Our Environmental and Sustainability Policy (copy available on request) contains our current five-year strategy to 2027, which includes:
- Reduction in car journeys for travel to and from work and meetings by over 75%.
- All staff now work from home 2/3 days per week. This has reduced our yearly CO2 annual work journeys by over 2.9t.
- Almost all business meetings are now conducted online.
- Develop a sustainable procurement policy.
- In place May 2024.
- Minimise office printing – Target 2 reams of paper per year – down from 11.
- In 2024 we used just under 3 reams.
- Paper surveys – 100% from sustainable sources or recyclable materials and all returned surveys securely shredded and waste recycled.
- Fully in place 2023.
- Plastic pledge – Phase out available single use plastics.
- Fully in place 2023. Our water dispenser no longer has plastic cups. Staff bring their own water bottle or cup from home.
- Any printed material used for the contract (posters, leaflets) will be:
o Produced in accordance with ISO 14001 Environmental Management, produced from either sustainable or recycled material and printed using vegetable-based inks. - All print orders will be carbon neutral. A surcharge, based on weight and postage distance will be added to any print order and donated to the Woodland Trust, making all orders carbon neutral.
Cookie Policy
1. How we use cookies
We use cookies to make our website work and to understand how people use our pages. Essential cookies always run. Analytics and preference cookies only run if you allow them.
2. Types of cookies we use
Essential cookies — required for security and basic site functions.
Analytics cookies — help us improve the website by understanding visitor behaviour.
Preference cookies — remember your choices, such as cookie settings.
3. Managing your choices
You can accept, reject or change your cookie settings at any time using the Manage Cookies link on our website.
4. Contact us
If you have questions about how we use cookies, contact:
enquiries@direct-data-analysis.co.uk
Working With Us
How do we start a project?
Most clients begin with a short conversation about their objectives. We then outline options, timelines, and costs so you can choose the approach that fits best.
How long do projects take?
Timelines vary depending on scope. Small analysis tasks may take a few days; larger surveys or multi‑stage projects typically run from several weeks to a few months.
Do you provide fixed‑price quotes?
Yes. Once we understand your requirements, we provide a clear, itemised quote with no hidden costs.
Can you work to tight deadlines?
Often, yes. We regularly support organisations with time‑sensitive reporting and rapid analysis.
Research & Survey Delivery
What types of surveys can you run?
We design and deliver postal, online, telephone, and mixed‑method surveys — from small targeted studies to large national programmes.
Can you manage the full research process?
Yes. We can handle everything from questionnaire design and sampling to fieldwork, analysis, and final reporting. We also support individual stages if you only need help with part of a project.
Do you work with existing datasets?
Absolutely. We regularly analyse existing data, validate datasets, and produce clear summaries to help organisations understand what their information is telling them.